The Truth Misinterpreted

The inconsistencies in Anti-Tobacco Campaigns

By Claudia Delgadillo  (Features Editor) -2/27/17

An ad from an Anti Tobacco Company
An ad from an Anti Tobacco Company

Smokers are being alerted with various advertisements and announcements on television commercials, YouTube ads, social media, and other venues about the negative effects smoke will have on them. However, according to several sources, these advertisements are not giving precise information to their targets.
One popular source, Thetruth.com, isn’t really living up to its name. These advertisements may be presented today, but sources show that these surveys and/or experiments were done over a decade ago. “Of current smokers in the United States, 1,273,000 have emphysema from smoking,” states the Cigarette Smoking Attributable Morbidity.
However, this source was shown to have been presented in September of 2003. Thetruth.com is only showing facts brought to us over a decade ago.
They also use the phrase “of current smokers.” This obviously isn’t current nor does it give the information of how many smokers. Yes, it’s a big number, but an advertisement that is not accurate with their information should not be allowed to come to their audience with misguided information.
Senior Joshua Lavachek shared a strong opinion that although these ads may show inaccurate content, as individuals, we should be able to focus on our morals and guide ourselves to not smoke. Lavachek concludes that “tobacco companies pay famous people to make their audience think it’s okay… they give them influence that smoking” is okay to do at a young age. It’s the same thing with the ads, but they should only represent a better example.
When we are given information, surveys must also focus on differences of race, gender, age, and socio-economic status. This is a very important factor to giving out facts as not all will fit into just one category. Thetruth.com seems to have forgotten that.
Another statement they claim reflects the inaccuracy of their ads, “As early as 1998, [executives] from one major tobacco company discuss ‘covertly’ contacting graffiti artists to paint for them in key locations.” Obviously, this would be stereotyping graffiti artists. Graffiti is an art for the hip hop community, which can often be generalized negatively, but it seems to have stereotyped a group to be more convincing. There is also no specific tobacco company, no specific information that makes this even a little convincing. Not to mention, there is no source for this information. No date, no resource, no truth.

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